Engagement with visitors/potential visitors

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1. Commercial (Insider TV)


Commercials such as Insider TV give potential visitors a gitz on what to expect during their visit to Sentosa. It advertises all must-see and to-do activities which allow visitors to plan their itinerary in advance. As mentioned by Insider TV, the Singapore Cable Car is just like any other transport in the city. The Sentosa Merlion is a legendary icon of Singapore that provides a 360-degree view of the island from its summit. This provides a great memento of visitors’ memories and experiences in Singapore. Lastly, the Wings of Time is a great way to end the night as it allows visitors to experience an epic laser lights, sounds and fireworks show.



 2. TripAdvisor

TripAdvisor is  a one-click-away travel-related website showing accommodations/attractions at a foreign destination. Through TripAdvisor, foreign or even local visitors can discover recommended accommodations, attractions and other promotions. all at an attractive price. The Singapore Cable Car, Singapore Merlion and Wings of Time are the top must see and do during their visit in Singapore. It also gives an overview, ratings and comments from past visitors so that potential visitors can make and plan decisions and itinerary effectively.




3. Direct marketing on One Faber Group and Sentosa's website

Direct marketing is a valuable approach One Faber Group and Sentosa have adopted. The communication of latest promotions, packages and attractive deals, give us, the potential visitors, readily available information that is difficult to seek elsewhere. Finding most information and details on their respective websites provides great convenience and trust as potential visitors do not have to worry about sourcing for information from 3rd parties as it can be unreliable. Hence, direct marketing is an effective strategy in engaging potential visitors to visit the attractions. Essentially, direct marketing also acts as a platform for advertisement of each attractions so potential visitors can have a taste of what they can expect during their visit.



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