Pricing and Pricing structures (admission tickets)

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Singapore Cable Car (Pricing)

EVENING RIDER (OFF PEAK PERIOD)
Only available daily from 6pm onwards
Cable Car Sky Pass
(Mount Faber + Sentosa Line)

1 person @ $22
U.P Adult @ $33 and Child @ $22
Save 33%
Mount Faber Line only

1 person @ $18
U.P Adult @ $29 and Child @ $18
Save 38%
Sentosa Line only
1 person @ $8
U.P Adult @ $13 and Child @ $8
Save 38%


During the off peak period (from 6pm onwards) admission prices are decreased. One of the possible reason is, products are perishable and cannot be stored. (Temasek Polytechnic, 2015) Hence, by decreasing the admission prices, attractions can still manage to generate some form of revenue rather than none at all. Hence, discounting the rides after the peak period is an efficient way for the Singapore Cable Car to sell its products without losing the opportunity for sales.
Singapore Cable Car (Pricing Structure)
SINGAPORE CABLE CAR STANDARD TICKETS
Top up $5 for one-day unlimited rides, get 10% off when booking tickets online, locals get 15% off standard tickets
Cable Car Sky Pass
Mount Faber + Sentosa Line
Free entry into Sentosa
Adult @ $33
Child @ @22
Mount Faber Line
Free entry into Sentosa
Adult @ 29
Child @18
Sentosa Line
Excludes entry into Sentosa
Adult @13
Child @8



Sentosa Merlion (Pricing Structure)
SINGAPORE MERLION TICKETS
Locals get 15% off standard priced tickets
Standard (non-local visitors)
Adult @12
Child/Senior Citizen @ $9
Local Resident (Singaporeans and Permanent Residents)
Adult @10
Child/Senior Citizen @ $7.50

Wings of Time (Pricing Structure)
WINGS OF TIME
Get 10% off when booking online and locals get 15% off standard/premium priced tickets
Weekday
 (7:40/8:40 PM)
Standard seat @ $18
Premium seat @23
Weekend
(7:40/8:40 PM)
Standard seat @ $18
Premium seat @23

By adopting different pricing structures, along with promotions, it will attract those of different target markets to their attraction. Having different pricing structures enables the attraction to cater to both price sensitive and price insensitive customers.

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