4) Three Possible Challenges faced by One Faber Group
CHALLENGES AND RECOMMENDATIONS
· Shortage of Manpower and Limited Stations
It was
noted that all three attractions had a shortage of manpower and stations. For
example, only one staff was deployed to manage the station and only one station
was located at the entrance. This may affect customer service and crowd control
of each attraction if there were to be a large group of visitors. It is
recommended that One Faber Group set up a few more stations and deploy more
staff to manage the stations so that there will be an improvement in customer
service and traffic control at each attraction.
· Unclear Signages
Complicated
signages may confuse visitors especially when they are trying to find their way
around the attraction. For example, the directions to Mount Faber Line (Cable
car tower) were unclear hence, making us lost for a few minutes. Despite having a copy of the Sentosa Map, it was still
complicated to understand which cable car line goes where. Thus, both these
factors affected the overall experience of visitors. It is recommended that One
Faber Group can put up clearer signanges or have their staff located at
counters at several locations (Vivocity/Habourfront centre). This will provide
optimum convenience for those requring assitance upon reaching.
· Limited attractions and facilities offered
Though the One Faber Group is under the
management of Sentosa which offers many attractions, the same cannot be said to
the attractions offered by One Faber Group. Thus, it can affect the
competitiveness and brand image of One Faber Group. In addition, food &
beverage choices are also limited. It is recommended that they can have more
attractions and rides to cater to a larger market.
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